Market segmentation research
For almost a year now, I’ve been working with Howard Moskowitz, PhD, a world-renowned pioneer in market research, to apply his methodology to help St. Jude and other non-profits optimize communication strategies and messaging. I’m also teaching other students and adults around the world to utilize the same methodology to solve problems in their communities. This exciting work is another example of how you really never know how your impact will evolve! I’m extremely grateful for this opportunity! Please reach out if you are interested in me running studies for your organization! (hollisbbelger@gmail.com)